With a dedicated IP address, you'll have a unique number which will identify you on the Internet and that won't be shared with anyone else or associated with other sites. The most popular use of a dedicated IP is the one which involves the installation of an SSL certificate, which can be employed to encrypt the connection between a site and its targeted traffic, so if they have to log in or to submit payment info, their info shall be protected. You'll also get better search engine rankings, due to the fact that your site will load faster and will not have the same address as Internet sites that load slowly or have a questionable reputation. A dedicated IP address could also be used to access software such as a VoIP app or another type of server. With our server plans, you can order additional dedicated IPs with ease and assign them to any online app you host instead of the IP address included with the server by default.